Tian Xi Wei fronts Gucci's Monte Carlo summer campaign
Metro.Style's exclusive reports Chinese actress Tian Xi Wei among the faces of Gucci Monte Carlo, the house's summer 2026 campaign framed around travel, freedom, and Riviera-season glamour.
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Gucci's summer story has a new leading face. Metro.Style's exclusive features Tian Xi Wei on the Monaco shoot for Gucci Monte Carlo, the house's campaign tying summer 2026 to travel, ease, and classic Gucci polish on the Riviera.
Monte Carlo is shorthand for old-money leisure: open roads, harbor light, and the seasonal glamour European houses return to every year with a slightly different cast.
Campaign casting tells you which markets a house is dressing for before the clothes hit stores. A Chinese actress in a Riviera-set summer line places Asian screen talent inside the warm-weather luxury calendar, not only on couture week front rows or award-show step-and-repeats.
Summer campaigns also travel differently than runway. They show up in airport terminals, hotel lobbies, and Instagram feeds long before they surface in a season recap. If you follow luxury mostly through screens and travel rather than department-store visits, a Monte Carlo-set Gucci shoot with Tian Xi Wei is the kind of image that sets the tone for June through August.
Metro.Style has interview highlights from the exclusive. Gucci's official channels will carry creative credits, photographer details, and the full cast list as the season rolls out.
