Harper's Bazaar maps the A-Z of Korean luxury brand ambassadors
Harper's Bazaar Singapore publishes an A-Z guide to Korean celebrities serving as luxury fashion and beauty ambassadors, from BTS and BLACKPINK members to actors including Gong Yoo and Song Hye Kyo.
Anika Rao
Luxury fashion keeps betting on Korean star power, and Harper's Bazaar Singapore has turned that into a reference guide. The magazine's A-Z roundup catalogs Korean actors and K-pop idols who hold ambassador titles across fashion, jewelry, watches, and beauty, published May 18 with reporting from Ynez Loh, Tan Shue Xin, Larissa Wong, and Penny Wong.
The roster shows how deeply Korean talent is embedded in global luxury: Jennie across Chanel, Hera, and Ray-Ban; Jimin with Dior and Tiffany & Co.; Jung Kook with Calvin Klein, Chanel Beauty, and Hublot; LE SSERAFIM at Louis Vuitton; Stray Kids members spread across Tommy Hilfiger, Fendi, Cartier, and Bottega Veneta.
On the drama side, the list runs from Park Bo Gum at Celine and Omega to Gong Yoo and Gianna Jun at Louis Vuitton, plus newer appointments like Byeon Woo Seok at Bvlgari and Prada and Lee Chae-min at Piaget.
What makes the guide useful is the overlap. Many stars carry multiple houses at once, and several entries note recent 2024-2026 appointments, suggesting the pipeline is still widening rather than plateauing.
For diaspora readers who follow K-pop, K-drama, and luxury drops in the same feed, this is the cheat sheet for who represents which maison without scrolling through years of press releases.
Harper's Bazaar has the full A-Z with house-by-house detail, campaign notes, and quotes where brands provided them.
