Han So-hee takes Boucheron into a snowy Paris holiday
Boucheron launched Winter in Paris today with Han So-hee and Daisy Edgar-Jones in Quatre, Serpent Bohème, and Plume de Paon. It is a holiday campaign, not a new ambassadorship.
Anika Rao
Han So-hee leans on a snowed-in Paris balcony in a black dress, Quatre layered down her neckline, while flakes catch on the stone rail. That frame is from Winter in Paris, Boucheron’s holiday campaign that landed today. British actress Daisy Edgar-Jones shares the film; Dilan Çiçek Deniz, a friend of the house, appears too. Han has been Boucheron’s first Korean global ambassador since June 2023. This is the seasonal chapter of that job, not a fresh hire.
In the stills she moves between two icons. Serpent Bohème shows up in gold and diamonds, then in newer onyx drops that sit darker against the snow. Quatre Classique does the graphic work: yellow, white, and pink gold with brown PVD and diamonds, stacked as rings and as a pendant-plus-tassel necklace over the sleeveless look. Daisy takes Plume de Paon, including a white-gold aquamarine necklace that arrived in September, then layers Quatre Black and Quatre Radiant under the same night sky. Serpent Bohème has been a Boucheron signature since 1968. Quatre started as a ring in 2004 and still sells as the stack you build yourself for the holidays.
On her calendar, this kind of drop has started to look normal. Three years of Boucheron appearances have sat next to My Name, Nevertheless, and Gyeongseong Creature, and next to Omega and Dior Korea. Daisy only joined as a global ambassador in September 2025; the holiday film is her first big seasonal turn. Han is past the announcement stage. She is the face who keeps showing up when the house wants Place Vendôme snow for the end of the year.
