Netflix is buying cooking the way it bought kids creators
Netflix stacked July deals for Mythical Kitchen, Nick DiGiovanni, and Wishbone Kitchen while The Dave Chang Show already sits on the platform, turning creator cooking into a day-and-date streaming category.
Anika Rao
Netflix spent July treating cooking videos like a catalog, not a garnish.
In mid-July the streamer lined up Mythical Entertainment's Good Mythical Morning, Mythical Kitchen, and Last Meals for a September 7 launch, with new episodes dropping day-and-date alongside YouTube plus a back-catalog dump. One day later it struck a similar deal with Nick DiGiovanni for his YouTube cooking library and new Nick's Kitchen releases. Wishbone Kitchen's Meredith Hayden is also getting a Netflix video podcast lane. The Wrap's framing is blunt: after kids creators like Ms. Rachel proved that YouTube-native shows can move the Netflix board, cooking is the next cheap, brand-safe genre with built-in analytics.
The Asian American stake is already on the platform. The Dave Chang Show arrived on Netflix in January 2026 as kitchen conversation TV from Majordomo Media, sitting next to Chang's earlier Netflix food work like Ugly Delicious and Dinner Time Live. Chang spent a decade proving a Korean American chef could be a streaming personality, not just a restaurant byline. The July deals do not invent that category. They industrialize it.
Our take: this is the same creator-to-streamer pipeline Netflix is running with Alan Chikin Chow's Shorts empire and HYBE America series bet, only the product is stock pots instead of idol trainees. Day-and-date YouTube means Netflix is renting proven audiences instead of greenlighting expensive unscripted pilots and hoping the algorithm invents fandom later. For diaspora readers who already treat food media as entertainment, the useful question is not whether cooking counts. It is whose kitchens get priced like IP when the streamer goes shopping.
