Han So-hee and Lee Do-hyun are helping Musinsa Standard open in Manila
Han So-hee and Lee Do-hyun will be in Makati on Nov. 26 for Musinsa Standard’s first Philippine store opening at Glorietta’s Activity Center. Access details are still pending on the brand’s Instagram.
Anika Rao
Han So-hee and Lee Do-hyun will be in Makati on Thursday, November 26, for the opening of Musinsa Standard’s first store in the Philippines. Both actors are ambassadors for the brand. Musinsa Standard Philippines says they will appear at the Activity Center of Ayala Malls Glorietta, in the Glorietta 2 complex.
Musinsa Standard is the private label of Musinsa, the Korean fashion platform that started as a sneaker community and grew into a full marketplace. The Manila shop is its first store in Southeast Asia, run with ACX Holdings, Ayala Corporation’s retail arm. The line is everyday Korean basics: jackets, knits, denim, pieces meant to mix, with fabrics adjusted for a hotter climate than Seoul. Online demand was already there. Musinsa has said Philippine spend on its global store grew about 50 percent a year from 2023 to 2025. A Glorietta store gives that audience a place to try the clothes on.
The ambassadors are the other half of the launch. Han and Lee have fronted Musinsa Standard campaigns since fall-winter 2025, her on the women’s side and him on the men’s. Filipino fans already lined up for them last year. Lee’s Re ▶ DO HYUN fan meeting filled EVM Convention Center in Quezon City on August 2, 2025, soon after he finished military service. Han’s Xohee Loved Ones night followed at Cove Manila on September 13. Putting them back in a Makati mall atrium means the opening day looks less like a quiet retail launch and more like the fan meetings Manila already hosted for them.
| When | Thursday, Nov. 26 |
| Where | Activity Center, Ayala Malls Glorietta (Glorietta 2), Makati |
| Access | No start time, ticket, or RSVP listed yet. Follow @musinsa_standard_ph for event details. |
| Checked | Nov. 13 |
Han is best known to North American viewers from The World of the Married, Nevertheless, My Name, and Gyeongseong Creature. Lee broke out after Hotel del Luna, then 18 Again, Sweet Home, and The Glory. Until the brand posts a door time or guest plan, the published details are the date, the Activity Center, and that Instagram account.
