Jennie’s Vaseline campaign shows how far her beauty influence travels

Jennie posted the new Vaseline pictures first. On November 3 she shared a garden set on Instagram, olive bikini, lotion tubes at the edge of the frame, captioned “the only two ways i know how to heal,” with the brand tagged. It looked like a fresh campaign drop. The job behind it is older. Unilever named her global ambassador for Vaseline’s body-care collection in May, the brand’s first global face in that role, with debut stills and a June rollout built around Gluta-Hya and Pro Derma.

Those November frames continue a partnership that already moved her from Chanel jewelry and a long HERA makeup run into the body-lotion aisle. She has said body care matters as much as hair and face care for her, and that after sauna or cold plunge she reaches for lotion. In the May press materials she named Gluta-Hya as a favorite for feeling light and non-sticky. The garden set sells the same idea in sunlight, with the product close by.

The shelf is where the story gets uneven for North America. Gluta-Hya, the serum-burst body lotion Unilever built for hot, humid markets and later spread through Southeast Asia, Japan, Korea, the U.K., and other regions, is the line she keeps naming. It is not listed on Vaseline’s U.S. site. Official U.S. and Canadian pages push Pro VitaB3 Serum-Burst Lotions instead, in Luminous Glow and Supple & Soft. Those share the brand’s lotion-to-serum texture language, not the same formula. Pro Derma, the other collection tied to her deal, grew out of China-focused body care and also does not appear on the U.S. Vaseline catalog. Anyone chasing the exact Gluta-Hya tube usually ends up with Asian retail, specialty importers, or third-party Amazon stock, where packaging and expiry dates vary by market.

What is easy to buy under the Vaseline name in the U.S. and Canada is the older lineup: original petroleum jelly and Lip Therapy balms, including the Cocoa Butter and Rosy Lips tins she has carried in older bag interviews. Those sit at Ulta, CVS, drugstores, and grocery chains. Pro VitaB3 is the closest official local option if you want the serum-burst feel without an import. The garden photos do not come with a published product list, and the tubes are hard to read at phone size.

Chanel still sits in her portfolio. So does a Unilever lotion that costs less than a cushion foundation. Months after the appointment, the November images show that second lane is still open. Whether you can leave a Target or Shoppers with the same tube she holds depends on where Unilever stocked Gluta-Hya. On the U.S. brand site, that tube is not there.