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23 stories on beauty across film, TV, music, fashion, food, and diaspora culture.
Browse Goldscene coverage tagged beauty. For how we source and write stories, see our editorial standards.
Jo Malone London and Mumbai couturier Arpita Mehta return for a second Diwali season with A Little Light, A Little Delight: three mirrorwork bags, bottle charms, and a scarf tie, offered with fragrance purchases.
Image: Courtesy of Jo Malone London
Sri Lankan-born Perth founder Rosh Kumarasinghe led makeup for Marco Rambaldi and Casa Preti at Milan Fashion Week, becoming the first South Asian Makeup Director reported on the official schedule while her vegan brand sponsored both shows.
Image: Beauty by Rosh
Olive Young’s shop-in-shop made Sephora look like an overnight K-beauty mall. Nielsen and a decade of shelf work say Asian American shoppers taught that aisle first.
Image: CJ Olive Young
Clarins named Zhang Ziyi global spokesperson for Clarins Precious on August 21, with campaign assets due in September. French prestige is buying Chinese cinema soft power for a longevity line built to climb Asia's luxury shelf.
Image: Clarins
Hugel's WELLAGE put five Real Hyaluronic products into Sephora's Olive Young K-Beauty Edit on August 20. The brand is the case study. Olive Young is the export desk that found, scored, and moved it.
Image: Hugel / WELLAGE
The Olive Young K-Beauty Edit arrives August 20 with roughly 150 products from 19 Korean brands in more than 500 Sephora stores and online. The bigger export is Olive Young’s power to decide what gets discovered next.
Image: Olive Young / Sephora
Junghal Studios’ Namaslay opens Aug. 6 in New York and Los Angeles, then Aug. 13 nationwide, as a masala horror satire aimed at Western yoga’s commercialization and appropriation.
Image: Junghal Studios
Jungsaemmool debuts at Sephora U.S. on August 21 online and in 34 stores, with Canada next. The Olive Young cushion champion is converting Amazon-Costco reach and CLSA capital into a prestige makeup door.
Image: Jungsaemmool Beauty
Anua's North America CMO says performance K-beauty is overtaking French heritage luxury. Ulta in all 1,500 doors, $500M-plus sales, and a creator community doing the work Kendall only sparks.
Image: Anua / The Founders
Amorepacific is shopping its underused Anseong health-supplement plant, and LG H&H is auctioning beverage unit Haitai HTB, while APR's market value has already outrun both conglomerates combined.
Image: Amorepacific
Chayadhorn "Ing" Kitiyadisai turned ingredient explainers into Ingu Skin, a fast-growing Thai skincare brand now testing whether formulas made for tropical weather can travel across Southeast Asia.
Image: Ingu Skin
From Amorepacific labs and early Laneige experiments to Sephora walls and a U.S. market measured in the billions, K-beauty did not go viral overnight. It spent a decade building shelf space, then TikTok did the rest.
Image: Gary Bembridge (CC BY 2.0)
Michelle Yeoh showed up at Chanel's Haute Couture Fall/Winter 2026/2027 show in Paris on July 7 with a short platinum bob and dark roots. It looks sharp. It also fits a run of blonde experiments she has already tested on red carpets.
Image: Getty Images
K-beauty did not conquer America through Soho flagships alone. Olive Young, Sephora endcaps, and suburban strip malls built a shelf strategy that treats Asian beauty as repeat grocery logic, not museum gift-shop novelty.
Image: LA Magazine / Olive Young
Ten Asian-founded or Asia-rooted beauty brands with real North American retail or e-commerce presence, selected for shoppers building a routine beyond Sephora aisle defaults.
Image: Donald Trung Quoc Don / Wikimedia Commons (CC BY-SA 4.0)
The United States has surpassed China as the largest importer of South Korean cosmetics, with U.S. K-beauty exports more than doubling from $841 million in 2021 to $2.2 billion in 2025.
Image: N509FZ / Wikimedia Commons (CC BY-SA 4.0)
Zhao Lusi wore Phan Huy couture from the Golden Branch and Jade Leaf collection at her Stay Romantic solo concert in Bangkok, giving a Paris-calendar Vietnamese designer C-drama scale on a Thailand stage.
Image: Play Superstar / Wikimedia Commons (CC BY 3.0)
Sephora Canada opened its first small-store format in Kitsilano, Vancouver, on June 5, a compact retail model for a major beauty chain in a dense urban neighborhood.
Image: User:Anlace / Wikimedia Commons (Public domain)
Olive Young, the Korean skincare retailer, has opened its first U.S. store in Pasadena, turning a familiar overseas haul destination into a local stop.
Image: Donald Trung Quoc Don (Chữ Hán: 徵國單) - Wikimedia Commons - © CC BY-SA 4.0 International.(Want to use this image?)Original publication 📤: -- / Wikimedia Commons (CC BY-SA 4.0)
Amorepacific is expanding house labels such as CosRX and Laneige across North America's competitive beauty retail landscape.
Image: Taken by User:Visviva and released into the public domain. / Wikimedia Commons (Public domain)
A basket of Medicube products raises the question of whether the Korean skincare brand's hype matches the experience at a premium price point.
Image: Medicube
From glass-skin finishes to gradient lips, Seoul continues to set the visual codes that diaspora beauty consumers adopt, remix, and push into prestige retail abroad.
Image: by thelearnr / Wikimedia Commons (CC BY 2.0)
Prestige beauty is borrowing the step-by-step rhythm of K-beauty counters, turning serum layering and skin prep into a luxury language diaspora shoppers already understand.
Image: Wikimedia Commons
Anika Rao
The Goldscene Desk