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Scene Report

Longer reads on how Asian and diaspora entertainment economies are shifting.

For readers who want analysis with receipts, not just trend summaries. Browse 49 stories in this series, or read how we work in our editorial standards.

Scene Report stories

Official Head in the Clouds Los Angeles 2026 promo art starring KATSEYE inside a star balloon above the August 8 Brookside lineup.
Scene Reportmusic6 min

Mina Park

HITC headlined by KATSEYE asks who Asian pop is for now

Head in the Clouds returns August 8 at Brookside at the Rose Bowl with KATSEYE headlining a one-day bill that also includes XG, Rich Brian, Dabin Remix, and UMI. The interesting part is the identity flip: HITC used to prove Asia could top an LA festival; the top of the bill is now a HYBE-Geffen global group already fluent in Coachella and Hot 100 math.

Image: Goldenvoice / 88rising